Privacy Policy

1. About This Policy

Back n Forth (“Company,” “our,” “us,” or “we”) is committed to protecting the privacy and security of information our users (“User(s)”) share on this website and all our related services (“Service(s)”). We want you to understand how we collect and use your information so that you can interact with us in confidence. By using the Services, you accept and agree to the practices this Privacy Policy describes. If you do not agree to any of the terms in this Privacy Policy, you should not use our Services.

2. What Information Do We Collect?

When you use our Services, we may collect, store, and process various kinds of data, including personal information about you. “Personal Information” refers to information about you that can be used to identify you.

Specifically, we may collect, store, or process:

1. Directly-provided information. Information that you provide directly to us by filling in Service forms.
2. Communications. Information provided to us when you communicate with us for any reason, including information you provide in emails to us. This may also include information that you choose to share with us if you participate in a focus group, contest, activity or event, apply for a job, or interact with our social media accounts.
3. User account information. To use the Services, Users must provide a valid email address, first name, and last name.
4. Transaction information. Users may have to provide their payment card information, billing address, billing email, banking information, and/or location at the time of transaction. We may store logs of all transactions in order to comply with accounting and tax regulations.
5. Customer support information. We may process information that you send to us, should you choose to submit a ticket to our support email. If you contact us, we may use your Personal Information to respond.
6. Usage information. When you interact with the Service, we collect and process metadata to provide additional context about the way the Service is being used. Usage information may include your Internet Protocol (IP) address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and website navigation paths, as well as information about the timing, frequency, and pattern of your Service use.
7. Marketing information. Your preferences for receiving marketing communications and details about how you engage with marketing communications.
8. Social media information. We maintain pages for our company and our products on a variety of third-party platforms. When you interact with our pages on those third-party platforms, the third-party’s privacy policy will govern your interactions on the relevant platform. If the third party platform provides us with information about our pages on those platforms or your interactions with them, we will treat that information in accordance with this Privacy Policy.
9. Technical log data. Our servers automatically collect information about which pages or content are accessed or used and record it in log files. This log data may include the IP address, the address of the page visited within the Services, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences, and cookie data. Please see the section titled “How We Use Cookies” below.
10. Device information. We may collect and process information about devices used to access the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers, and crash data.
11. Location information. We receive information that helps us approximate location, such as your IP address.

3. How Do We Use Your Information?

In addition to the uses described above, your information may be used for the following purposes:

1. Facilitate the creation of and secure your account on our network.
2. Identify you as a User in the system.
3. Verify ownership of the e-mail address provided.
4. To present our Services and content to you.
5. Respond and provide support to your inquiries and requests.
6. Customize, measure and improve our Service and content.
7. Resolve disputes, collect fees, and troubleshoot problems.
8. To provide you with information, products or services that you request from us.
9. To fulfill any other purpose for which you provide it.
10. To notify you about changes to our products or Services.
11. To allow you to participate in any interactive features on our Services.
12. In any other way we may describe when you provide the information.
13. Marketing emails about our Services, new products and other updates.
14. For any other purpose with your consent.
15. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.

4. How We Use Cookies

A cookie is a small computer file that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that website to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Keep in mind, however, that some Services may not function properly without cookies.

A “Functional Cookie” is a type of technology we may use with the purpose of allowing our Services to remember choices you make and provide you with a more personal experience, and to avoid you from having to re-select your preferences every time you visit our Services.

An “Analytics Cookie” is a type of technology we may use with the purpose of tracking traffic on our Services and also about how individuals use our Services. The information gathered may include the types of information described above in the section titled “What Information Do We Collect?” We use this information to help operate our Services more efficiently, to gather broad demographic information, monitor the level of activity on our Services, and improve our Services. We use Google Analytics and Hotjar for this purpose. These parties use their own cookies.

A “Social Media Cookie” is a type of technology we may use with the purpose of tracking when you share information using a social media sharing button on our Services or you link your account or engage with our content on or through a social networking website. The social network will record that you have done this. Social networks use their own cookies.

5. Disabling Cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” menus). Many browsers are set to accept cookies until you change your settings. For further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. If you do not accept our cookies, you may experience some inconvenience in your use of our Services.

6. Pixel Tags

We may also use pixel tags (which are also known as web beacons and clear GIFs) on our Services and in our HTML formatted emails to track the actions of users on our Services and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device, pixel tags are embedded invisibly within HTML. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our Services, so that we can manage our content more effectively.

7. Software Development Kits

We may also use software development kits (“SDKs”) provided by third parties. SDKs enable us to provide features and functionality developed by third-party developers, including to provide us with analytics, and social media integrations.

8. How Do We Share Your Personal Information?

We may disclose your Personal Information as follows:

1. Service providers under contract who help with our business operations (such as fraud investigations, bill collection).
2. Our subsidiaries and corporate affiliates for purposes consistent with this Privacy Policy.
3. To fulfil the purpose for which you provide it.
4. Our sellers, when you make a purchase with them using our Services.
5. Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).
6. A third party payments processor to process payments made to us. Currently, we use Stripe to process our payments. Stripe may use personal information it collects when processing our payments as directed by us and for certain additional purposes. The information that Stripe obtains in connection with processing our payments is subject to Stripe’s Privacy Policy.
7. Professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
8. For any other purpose disclosed by us when you provide the information.
9. With your consent.
10. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about the Website users is among the assets transferred.
11. To enforce any agreement, including any applicable Terms of Service.
12. To establish or exercise our right to defend against legal claims.
13. To law enforcement and other government authorities such as legislatures, courts, agencies and litigants if we reasonably believe that such action is necessary to: (a) comply with the law and the reasonable requests of governmental authorities; (b) comply with legal process; (c) respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) protect the security or integrity of the Services’ information systems; and/or (e) exercise or protect our rights, privacy, safety or those of affiliates, clients, you or others.
14. If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of us or others.
15. We may disclose anonymized or aggregated information to academic or non-profit research institutions.

9. Account Protection

Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your Back n Forth password to anyone. If you do share your password or your Personal Data with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your Personal Data and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify Back n Forth and change your password.

10. Marketing Communications

You may opt out of marketing-related emails by clicking on a link at the bottom of our marketing emails, or by contacting us at support@gobacknforth.com. You may continue to receive service-related and other non-marketing emails.

11. Voluntary Disclosure

Any Personal Information or content that you voluntarily disclose in public areas on the Services becomes publicly available and can be collected and used by other Users. Additionally, any Personal Information you voluntarily share with other Users may be used by them for their own purposes. Back n Forth is not responsible for the privacy or security of Personal Information you voluntarily disclose or share with others. You should always exercise caution when disclosing Personal Information on our Services or with other Users.

12. Do Not Track Signals

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not currently respond to do not track signals.

13. Payments

Transactions on our Services involving your billing and payment information are processed by a third-party processor, Stripe, and are subject to its privacy policies. We do not store any of the credit card or banking information that you provide to these payment processors. Please see our Terms of Service for more information about our payment process.

14. How Do We Protect Your Information?

To protect your Personal Information, we take commercially reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. The transmission of your Personal Information to our Services thus is done entirely at your own risk.

15. Third-Party Websites

The Services may contain links to other websites or services. We are not responsible for the privacy practices or the content of such websites or services, and you should review the privacy policy of each website or service before providing any Personal Information.

16. Review and Correction of Your Personal Information

If you have a Back n Forth account, you can access and modify your Personal Information. To delete your account, please contact our support team at support@gobacknforth.com. If you request to delete your account, your information and content will be unrecoverable after that time. Therefore, before deleting your information and content, we may ask for additional information to verify your identity, in accordance with applicable law.

17. Retention

Personal Information that we process for any purpose will not be kept for longer than is necessary for that purpose. We may retain your Personal Information for longer if retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another person.

18. Children’s Privacy

We do not knowingly collect or solicit Personal Information from anyone under the age of 18. If you are under 18 years of age, please do not attempt to register for our Services or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under 18 years of age, we will delete that information as quickly as possible. If you believe a child under 18 years of age may have provided us Personal Information, please contact us at support@gobacknforth.com

19. Visitors Outside Of North America

We currently do not support Users from outside of North America and ask that you please do not attempt to sign up for our Services. If we learn that we have collected Personal Information from somebody outside of North America, we will delete that information as quickly as possible. If you believe that somebody outside of North America has provided us Personal Information, please contact us at support@gobacknforth.com

20. Changes to this Privacy Policy

We reserve the right to modify this Privacy Statement at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Services. If we make material changes to this Privacy Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

21. More questions?

We welcome any questions, comments or complaints you may have regarding this Privacy Policy. Please do not hesitate to contact us at support@gobacknforth.com